Shopify

Canada HQFounded 2006

Deployment

Web-basediPhone/iPad

Best for

SmallMediumLarge

Overview

About Shopify

Shopify is the leading cloud-based, multi-channel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, making enterprise-level technology available to businesses of all sizes.

At a glance

Software information

Industries served, licensing and the support Shopify provides.

Industries

  • Marketing-advertising
  • Retail

Licensing

  • Proprietary
  • Monthly Payment
  • Free trial

Support

  • Phone
  • 24x7 Support

Training

  • Help Guides
  • Video Guides
  • Blogs
  • Infographics
  • Case Studies
  • Whitepapers

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Infographics
  • Case Studies
  • Whitepapers
Languages (1)
English

Review analytics

What customers report

4.2
Based on 59 verified reviews
Ease of use5.0
Features & functionality4.5
Customer support5.0
Value for money4.0
Integrations4.0

What users like the most

  • What I like most about Shopify is its comprehensive ecosystem. The integration of payment gateways, inventory management, and analytics tools has streamlined my operations significantly. The Shopify App Store is a treasure trove of add-ons, enabling me to enhance my store’s functionality with features like email marketing, SEO optimization, and customer reviews.

What users like the least

  • However, one area where I think Shopify could improve is its pricing model. While the basic plans are affordable, the costs can add up quickly when you start using premium apps and themes. Additionally, the transaction fees for non-Shopify payment gateways can be a bit discouraging for smaller businesses.

What users say

Review Analytics of Shopify

Every review is verified through Goodfirms before it's published.

4.159 Verified Reviews
Ease of use (3 reviews)5.0
Features & functionality (3 reviews)4.6
Customer support (3 reviews)5.0
Value for money (1 review)4.0
Integrations (1 review)4.0
Review Summary
Summarized from 59 verified reviews · Updated September 2026
Shopify is widely praised for its ease of use, clean interface, and straightforward setup, making it accessible for businesses of varying sizes. Users consistently highlight powerful e-commerce features, design templates, and built-in tools for inventory and customer management. However, reviewers frequently note that advanced functionality often requires costly third-party apps and plugins, and customization can be limited without technical knowledge. Integration capabilities and reporting features receive mixed feedback, with some users citing the need to move order management to external platforms as they scale.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Shopify
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What reviewers mention most

MCC IntrakraftVerified Review
Posted on Dec 11, 2024

“Shopify - A Game-Changer for My Business”

Overall rating4.0
Ease of use5.0
Features & functionality4.0
Customer support5.0
As a business owner, I’ve found Shopify to be an incredible platform for managing and scaling my online store. Its user-friendly interface and wide array of tools make it a top choice for entrepreneurs at any stage. Setting up my store was surprisingly easy, even without extensive technical expertise, and the variety of customizable themes allowed me to create a professional-looking site that truly reflects my brand.
Ucha VekuaVerified Review
Posted on Apr 8, 2022

“Shopify makes the entire designing process simple”

Overall rating4.0
Ease of use5.0
Features & functionality5.0
Customer support5.0
Value for money4.0
Integrations4.0

We Printify have been using the Shopify platform, It has great drag-and-drop tools, especially for designing a website. This makes the overall process very simple. For example, in Shopify, you can use various tools such as Polaris, which helps you create consistent experiences and articulate the best UX practices.

Moumita SarkarVerified Review
Posted on Dec 15, 2021

“Shopify has great features”

Overall rating4.0

Shopify has great features like Theme-friendly design, easy customization, Media gallery.

Gary GrayVerified Review
Posted on Dec 15, 2021

“Super simple E-commerce for any skill or business level”

Overall rating4.0

Having launched 5 Shopify sites over the past few years, it's been a pleasurable experience every time. Easy to get up and running, yet powerful enough to host the most robust e-commerce offerings.

Arfa MorishVerified Review
Posted on Aug 4, 2021

“Its an amazing store creator”

Overall rating5.0

Cool thing about Shopify is that it allows you to integrate and customize any themes needed.

Konstantin CharmynkhVerified Review
Posted on Aug 25, 2020

“If you are a seller, set your preferences here.”

Overall rating4.0

In the title I recommended Shopify to set as one of the true preference to run and manage the work flow in a decent way. Cool way to integrate all your payment, marketplace options for the executives and support team as well. In all, shopify looks balanced in compared to other cart product applications.

Kanna Perumal C , Operation Manager at InkmonkVerified Review
Posted on Mar 26, 2020

“Super great software”

Overall rating4.0

Pros: Multiple Filter and Inventory Management.

Cons: Not able to export bulk Shipping label.

David Pagotto, CEO at Six Gun Digital Marketing AgencyVerified Review
Posted on Oct 3, 2019

“Incredible platform to launch and grow”

Overall rating4.0

Shopify has been an incredible platform to launch and grow our client’s businesses at Six Gun Digital Marketing Agency. The default features are solid, and its architecture makes it both flexible, yet simple, with the ability to make it more complicated and advanced as their company grows.

The pick and play and pay-as-you-go nature allow us to easily put every decision about adding functionality and features into an ROI calculation. Helping us make calculated business decisions. The customization capabilities of Shopify have allowed the companies to stitch together a mostly automated set of business and operational processes - which saves them money and time.

Being able to change the metadata on the site enables us to optimize it for the SERP results.

Meaghan Brophy, Senior Retail Analyst at Fit Small BusinessVerified Review
Posted on Jun 14, 2019

“One of the best e-commerce platforms available”

Overall rating4.5

As a Senior Retail Analyst of Fit Small Business, I feel that Shopify is one of the best e-commerce platforms available. It is priced extremely competitively and packs a lot of sophisticated features into a user-friendly interface.



Shopify has a great order management system, integrated shipping solutions, and makes drop shipping super easy. It’s also highly customizable. Shopify makes it easy to have a true multi-channel retail business with online, social media, and in-person sales all through Shopify, with centralized inventory and customer data that syncs seamlessly.



On the downside, adding specific products details and variations isn’t as easy with Shopify as it is with other platforms such as Lightspeed. Shopify also has a lot of third-party apps and integrations, which is great. But, some features such as customer reviews and ratings, which should ideally be built into the platform, require a separate app.

Varun Maliwal, Co-Founder at KoonchiVerified Review
Posted on Jun 13, 2019

“Average review for Shopify”

Overall rating3.0

Pros:

1. Themes are highly customizable

2. HTTPS support with a basic plan

3. Abandoned Checkout feature available with a basic plan

4. API support available if I only want to use the e-commerce feature. I can also use Shopify Buy button on any existing website

5. Support for multiple checkout options.

6. Auto-scales to handle burst of traffic with ease, even under the basic plan.

 

Cons:

1. Cannot add more than 3 options for variants via the admin dashboard.

2. No Way to accept partial payments, so I have designed a workaround way to accept deposit using variant options. An option to accept deposit payment exist in Shopify’s POS but not for an online e-commerce website. Customer cannot split payments too.

3. High learning curve if you want to build a theme or modify an existing Shopify theme.

4. Lacks multi-vendor support out of the box — I will not be able to use existing website setup, if I want my artists to login and manage their own listings. There are some apps that claim to add multi-vendor support but yet to be tested by me.

5. Cannot add more than 100 selected items for discount code, fails with error "Exceeded maximum number of selected items allowed (maximum is 100)“. So I have created multiple discount codes so that I can cover all my products.

6. The biggest issue right now is that there is no easy way/recommended way to have a multiple version of the website. There is no support for test or dev version. Most changes are being made on the live production version. I can’t test my code locally either, I have to push code to the live Shopify server to see changes. As I am Co-Founder of Koonchi, I have two versions of the website and also two literal copies of code. Right now it is easy to manage, as I am the only one working on it, but once I have multiple developers working on the same codebase it will get very difficult to manage changes, especially there is no way to test my code on my locally. 

7. Stores located outside of US and Canada can only add only one package size for shipping. Because painting sizes can vary I cannot add multiple package size, because my store location is India.

 

Overall: It is a good way to start and test out the MVP, but as soon as the company grows and especially if you are located outside of US or Canada, a lot of hurdles are in place.

Capabilities

Shopify features

The full feature set, grouped by module.

E-Commerce Software

  • Catalog Management
  • Email Marketing
  • Inventory Management
  • Mobile Access
  • Multi-Channel Management
  • Order Management
  • Reporting & Analytics
  • Review Management

Shopping Cart Software

  • Catalog Management
  • Product Ratings/Reviews
  • Refund Management
  • Shipping Management

Order Management Software

  • Catalog Management
  • Customer Management
  • Inventory Management
  • Order Entry
  • Order Fulfillment
  • Order Tracking
  • Reports & Analysis
  • Shipping Management

Marketplace Software

  • Catalog Management
  • Fee/Commission Management
  • Order Management
  • Payment Processing
  • Reporting & Analytics
  • Returns Management
  • Search & Filter
  • Shopping Cart
  • Users Management

Plans

Shopify pricing

Price Type
Month
Free Version
No
Payment Frequency
Monthly Payment
Preferred Currency
USD ($)
Free Trial
14 Days
Standard$18 / month

Media

Screenshots & video

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