“John at Unicorn Road did a great job getting our website up and running”
Not only did they help with the initial launch, but did a great job supporting us after the fact with the 100 little detailed need to make a successful website.

Accelerating Entrepreneurs
Overview
Unicorn Road is on a mission to accelerate entrepreneurs and early-stage startups. Based in Chicago, we specialize in designing and developing custom and low-code websites, MVP web apps, and MVP mobile apps for teams who enjoy the sight of the competition in their rearview mirror.
We believe in dreams — sometimes even more than the people who are closest to the dreamer. But we don’t love that word because it doesn’t describe the ambitious, hard-working, innovative human beings we work with each and every day. We use the word entrepreneur. Entrepreneurs organize, manage, and assume risk. Entrepreneurs have the audacity to challenge conventions, disrupt industries, and pave the way to the new.
We at Unicorn Road think the best way to change the world is to ensure no genius goes undiscovered, and no idea is left to be dismissed as just a dream. We understand what’s at stake and we act with the determination that great ideas demand and the urgency needed to maintain momentum.
We aren’t offering a map, best practices, or hearsay from the side of the trail. We’re offering our expertise and experience at navigating the road where entrepreneurs build, test, and continuously improve their ideas.
Godspeed.
I will go where there is not a path. I will leave a trail.–Emerson
What clients say
Every review is verified through Goodfirms before it's published.
What reviewers mention most
“John at Unicorn Road did a great job getting our website up and running”
Not only did they help with the initial launch, but did a great job supporting us after the fact with the 100 little detailed need to make a successful website.
“Great experience with the Unicorn Road Team for website development and building”
I came to Unicorn Road with a very tight timeframe project to develop a webflow based website for a dedicated project. We were working with a designer for brand and design and the two firms connected and worked well together. I was very impressed by the speed with which they built the site and their knowledge of how to make sure the site worked well on mobile as well as desktop. We also ended up working with them for Web hosting as we did not yet have a Webflow account. Their communication was great - making themselves available over the end of year, holiday period. Super happy and would definitely recommend.
“Recent New Website”
Overall, I'm very happy with our recent new website! John and Rebecca were very helpful in getting it launched the project moved through and going, especially since we are still a very young company with a small team. I really think they captured what I wanted by making our old site more professional. I'm enjoying the new look and have been receiving great feedback on what we developed so far. I do have some layout changes that I need to work through. Wishing there would be more of a final product review (2-3 meetings) after the website went live to go over any layout changes or problems that the site was running into. Overall, very happy though!
Focus
How the team's effort is distributed across services.
Where their work concentrates - by industry, budget, and timeline.
Executive Interview

Please provide your feedback on how Goodfirms has contributed to increasing your visibility among potential clients.
Please introduce your company and describe your role within the organization.
What inspired the founding of your company, and what is the story behind its inception?
What are the core values and principles that drive your company's culture, and how do you ensure alignment with these values across your team?
Can you highlight some of the key achievements or milestones your company has accomplished since its inception?
Could you explain your company's business model? Do you primarily operate with an in-house team or utilize third-party vendors/outsourcing?
How does your company differentiate itself from competitors in the industry?
How would you describe the dynamics within your team, and how do you foster collaboration and teamwork to achieve common goals?
What measures do you take to support the professional development and growth of your employees? Do you offer training programs or opportunities for skill enhancement?
Could you share a notable success story or case study that exemplifies the impact your company has had on a client's business?
What industries do you primarily cater to, and do you have a significant percentage of repeat clients? If so, what is the ratio of repeat clients?
What initiatives does your company undertake to foster innovation and stay at the forefront of industry trends? Do you invest in research and development projects?
Please share some of the most sought-after services that clients approach your company for.
How do you build and maintain strong relationships with your clients, and what mechanisms do you have in place for gathering and acting upon client feedback?
How has your company adapted to changes and challenges in the business landscape, and what strategies have you employed to ensure resilience and sustainability?
What payment structure do you typically follow when billing clients? Is it Pay per Feature, Fixed Cost, or Pay per Milestone (phases, months, versions, etc.)?
Do you accept projects that meet your basic budget requirements? If yes, what is the minimum budget requirement? If no, what is the minimum budget you have worked with in the past?
Can you provide an overview of the price range (minimum and maximum) of the projects your company worked on in 2023?
What technological capabilities does your company possess, and are there any ongoing or planned investments in technology infrastructure or tools to enhance your services?
Where do you envision your company in the next 10 years? What are your long-term goals and aspirations for growth and development?
Where we are
Offices where Unicorn Road LLC operates.