Supersonic Playground

Background: Jackson Rowe are professional construction experts. Founded in 1989, Jackson Rowe experienced rapid growth in their early days before having to scale back following the recession. Nowadays they’re a modest team focused on delivering exceptional customer experience while still upholding their traditional brand image.

The business challenge: When Jackson Rowe approached Supersonic Playground, they were in the run-up to their 30th-anniversary celebrations. To mark the occasion, the client wanted to relaunch their website at their summer gathering and they wanted the site to reflect the change the company had undergone. Their previous three-tier offering had changed to focus on two areas of the business of which two new Directors had been appointed to run. The new visuals needed to be representative of this change, incorporating modern designs but all the while being considerate and respectful of the original brand which was still inherently important across the business.

The solution we offered: To combat this and ensure the client got what they were looking for, our designer was tasked with creating a new logo and branding design that was fit-for-purpose but that also pushed the boundaries of what they were looking for. We produced a series of concepts, some that were very traditional and others that were very modern and thought-provoking. These designs got the client thinking, they opened up potential doors and inspiration which led to the logo and visual designs they have today; a far cry from their original branding but not too far that you lose the brand altogether.

The results: Since the site’s launch in September 2019, they’ve had lots of compliments from clients, suppliers and partners regarding the design and the team themselves have also commented about how easy the WordPress platform has been to learn and use daily.