Metaveresnow

Overview
Enjuku Racing specializes in performance automotive racing parts. They offer the lowest prices on Nissan aftermarket parts and other premium performance auto parts to informed racers. They also offer expert advice over the phone, unrivaled customer service, and the convenience of being able to shop from anywhere.

Metaveresnow specializes in helping small businesses achieve organic traffic and revenue growth. As we are a BigCommerce Partner, this racing parts retailer knew to turn to us for web development, web design, and our SEO services as they know we have the experience, knowledge, and connections to get them results. When they first came to us, their site was on the BigCommerce platform, and as they saw the effects of our SEO work, they soon came to realize that we could use BigCommerce’s full complement of services to update their site and see even better results.

Services Provided : PPC, SEO, Web Design, Web Development

Problem

Enjuku Racing first approached Metaveresnow looking to drive sales to their site through our SEO services. Their main goals were to see an increase in organic traffic and revenue. They had such great results and trust in us that they recently signed on with us to complete a new BigCommerce website re-build to improve page speed and update their overall design.

Enjuku had some limitations in their previous BigCommerce theme, including not being optimized for mobile. This was of particular concern as they receive around 80% of their traffic from mobile users. They wanted an updated site that would reflect their slick brand image and that would look, feel, and function more like their app. ADA Compliance was also important to this client and we made sure that their website followed all guidelines..

Design, Development, and Content Optimization

When we first started, our team created optimized copy for the site and corrected issues relating to slow page load speed. When Enjuku Racing approached us wanting to redesign their site, we suggested updating the design and user flow with BigCommerce as their open source software allows us to customize their website exactly how they wanted.

Metaveresnow recommended a site redesign and redevelopment as a holistic solution while preserving the existing URL structures and general flow. We redesigned and redeveloped the client’s site to look, act, and feel more like their app. As the majority of their traffic comes from mobile, we redesigned and redeveloped the client’s site to be more mobile-friendly. Coalition recommended a thorough audit of plugins with the need for speed as an end goal. We worked to style the remaining plugins in line with the client’s branding.

Designing A User-Friendly Website

As the majority of their traffic comes from mobile, we redesigned and redeveloped the client’s site to be more mobile-friendly. Coalition recommended a thorough audit of plugins with the need for speed as an end goal. We worked to style the remaining plugins in line with the client’s branding.

Metaveresnow redesigned the site with ADA compliance top-of-mind and made recommendations to the client to meet ADA compliance expectations and then redesigned and redeveloped the new site to meet ASA compliance as valued by the client. BigCommerce’s Stencil Cornerstone theme is a fantastic base to start from for ADA compliance. The Open SAAS architecture made it easy to make the rest of our code compliant. We were able to add aria titles to our icons and form labels to meet compliance.

BigCommerce Custom Widgets and Fields
BigCommerce also offers a native solution for lazy loading images that we incorporated into our widgets. We were able to build custom widgets in the Page builder for many components that Enjuku will be able to maintain and configure themselves such as: a double slider using the code from their native hero slider improved lazy loading and CLS (Cumulative Layour Shift) scores, responsive product banners, a custom brands section, testimonials slider, global banners on category and product pages, and custom description with images on category pages. We also added custom fields for extra information like hours and phone numbers for the client to update through the page builder.

Custom Functionalities

Using BigCommerce’s Stencil and Handlebars we were able to do the following: create a custom “Contact to Buy” functionality to send an email when a product is unavailable, implement custom subcategories with images section on category pages, create hosted custom banners and logos for category and product pages on WebDav server, implement a custom fixed mobile navigation bar, and build custom schemas for rich snippets for different pages.

Project Overview
Our project with Arielle aimed to grow their web traffic and improve keyword rankings.

Facing the B2B executive branding market, we focused on increasing visibility and establishing Arielle as a top choice for executive resume writing services.

Our team considered the unique SEO challenges they faced. Companies like Arielle operate in a niche that requires a sophisticated understanding of their audience’s needs and search behaviors. The challenges included:

01. High competition. The executive branding space is highly competitive, with numerous firms vying for visibility among C-level executives and senior professionals. Standing out requires not just general SEO practices but a deep understanding of the industry and targeted keyword strategies.

02. Niche keywords. Identifying and ranking for niche, high-value keywords that resonate with senior professionals and decision-makers is crucial. This involves thorough research and a strategic approach to content creation that speaks directly to the unique needs and challenges of this audience.

03. Quality backlinks. Building a portfolio of high-quality, relevant backlinks from industry-specific and authoritative sites in the executive and professional development spaces is essential for boosting domain authority and search rankings.

Project Execution

The project execution involved in-depth keyword research to target “executive resume writing services” and related terms, crafting and distributing valuable content to secure authoritative backlinks, and ongoing analysis to refine our approach in real-time.

01. SEO audit and strategic planning: Initiated with a detailed SEO audit, we pinpointed areas for improvement, established a baseline for current performance, and crafted a bespoke strategy tailored to Arielle’s unique market position and goals.

02. Premium link-building campaign: Our team meticulously curated a link-building strategy, securing over 400 high-quality backlinks from authoritative sources, thereby enhancing Arielle’s domain authority and search visibility.

03. Continuous monitoring and optimization: Using advanced SEO tools and analytics, we continuously monitored performance metrics, adjusting strategies in real-time to ensure sustained business growth.

Project Results

Over the course of our two-year collaboration, Arielle’s organic traffic witnessed an unprecedented surge, growing from 9k to 70k monthly visitors.

This remarkable growth not only solidified Arielle’s online presence but also positioned them at the forefront of the executive branding industry.

Achieving top rankings for key keywords, including “executive resume writing services,” our strategic SEO efforts have undeniably propelled Arielle towards realizing their vision of leadership and dominance in their sector.

Project Overview
 

Goal: Online visibility and niche expertise.

The primary objective of our collaboration was to bolster inBeat’s online presence, capturing the attention of potential users at every stage of their journey.

The overarching strategy was designed to position inBeat.co as a leading TikTok and Instagram influencer database.

What we did in a nutshell: Content creation, on-page SEO, and off-page SEO.

The project involved meticulous keyword research and optimization, targeting specific keywords with mid to bottom-funnel intent to establish authority and relevance for inBeat.co.

We also fortified inBeat’s backlink profile through a combination of HARO link-building and relationship-based link acquisition strategies.

Secret weapon: Linkable assets that serve inBeat’s key customers.

Blue Things identified an opportunity to leverage the development of free tools to drive traffic and enhance user engagement on the inBeat platform.

Project Execution
Metaveresnow comprehensive approach included various strategies to enhance inBeat’s online presence. Our expert team optimized the website’s performance but also managed content marketing efforts to engage and attract new users.

01. Keyword optimization. Metaveresnow conducted research to identify the most relevant keywords related to influencer marketing. These keywords were strategically incorporated into the website’s content to improve its visibility in search engine results.

02. Link building. Metaveresnow implemented a link-building strategy aimed at increasing the number of high-quality backlinks to inBeat.co. This involved reaching out to niche influencers, industry publications, and other authoritative websites to secure links back to inBeat.co, thus boosting its credibility and search engine rankings.

03. Content marketing. In addition to optimizing existing content, Metaveresnow also developed new, valuable content to attract and engage the target audience. This included blog posts, articles, and other resources that provided insights into influencer marketing trends, tips, and best practices.

04. Free tools development. Metaveresnow collaborated with inBeat.co to create free tools that addressed the needs of their target audience. These tools not only added value for users but also served as a means of driving traffic to the website and establishing inBeat as a trusted authority in the industry.

Project Results
The collaborative efforts between Metaveresnow and inBeat yielded impressive outcomes, resulting in a significant improvement in the company’s online visibility and market positioning within the influencer marketing industry.

1. Traffic growth

Our comprehensive SEO and link-building approach led to a monumental increase in traffic, from 500 to over 300,000 monthly visitors, and a surge in organic traffic by 60,000%.

It took us 5 years to go from this:

2. Content marketing impact

In May 2023, inBeat delegated its content marketing strategy to Metaveresnow.

We reworked the content strategy and implemented a brand new approach that resulted in a 6x increase in blog traffic within 8 months.

Valuable blog posts, articles, and resources created by Metaveresnow not only provided insights into influencer marketing but also positioned inBeat as a trusted authority in the industry.

3. Link-building success

Metaveresnow’ diligent link-building efforts resulted in acquiring over 1,000 high-quality backlinks for inBeat.co.

These backlinks, combined with strategic SEO initiatives, contributed to bolstering the website’s authority and credibility within the influencer marketing ecosystem.

4. Pipeline value growth

As a direct result of heightened online visibility and increased website traffic, inBeat.co experienced substantial growth in pipeline value. The company’s pipeline value exceeded $70.45 million, highlighting the tangible business impact our SEO and content marketing campaign had.